Matt King
The world Book Matt
Matt King

Sport is a blur.
The story is what stays sharp.

Sport · Fashion · Culture
By day: Global Marketing Manager, Football — DAZN

I take sport off the pitch and into culture.

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The idea

Nobody falls for 90 minutes. They fall for the story.

Most sports marketing assumes people will just watch. I don't. I look for the story off the pitch, and for the side doors into it: music, fashion, sneakers, creators.

First, how a fan is made. Then five ideas for making more of them.

The modelSeven stages

How a fan is made.

Nobody is born a fan. They pass through seven stages, and most of them happen a long way from the pitch.

The companyWho I've worked with

Talent, clubs & brands.

Talent partnerships

    Contact sheetFive frames

    Five ideas I keep coming back to.

      The film roomPlays worth stealing

      Plays worth stealing.

      Four plays I keep coming back to, and what I'd steal from each.

      How I workThe kit

      AI is the pit crew, not the driver.

      The recordProof, not theory

      The thinking has a track record.

      At DAZN

      The route here

        In the standsA fan first

        I don't just market sport. I'm in it.

        Matchdays, fight nights, race weekends, start lines. The best ideas come from being a fan first.

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          In the pressOn the record

          In the press.

          Book MattPodcasts · Talks · Panels · Brands · Press

          Pull up a chair.

          I'm available for podcasts, talks, panels, brand work and press comment. Pick one and the booking page writes the brief for you.

          What you can book

            What I talk about

            Start a booking